No matter what type of business you’re in, at some point, you’re going to need a sign. But what sign will have the maximum impact on your company? Which sign will prove essential to the way you do things? We’ve come up with five of the best signs you can use to handle just about any business or marketing challenge that comes your way.
Illuminated or Backlit Signs
Backlit signs keep your signage visible all day—and all night. Even if you don’t operate a business that’s open 24 hours, keeping your message displayed on busy roads will ensure that you get seen by more people.
For some businesses, an illuminated sign is a must-have: it shows that you’re open for business. For others, it’s a wise investment that continues to pay dividends even when you’re asleep. Either way, an illuminated sign uses light to capture the most vital resource of all: attention.
Vehicle Wraps and Graphics
The average vehicle gets seen by millions of people every year. Not all of those millions are going to be attentive customers—but if you capture even just a small fraction of those eyes, you can drastically improve your business visibility. Vehicle wraps and graphics are particularly essential for businesses that require mobile service, such as plumbing, general contracting, and construction. But there’s no reason that other businesses that make frequent use of transportation should let all of that unused advertising space go to waste.
It might be the law to include these signs in your business. If you’re a restaurant, for example, keeping your services ADA-compliant will help you stand up to inspection and ensure that everyone feels at home when they visit you. Complying with the Americans with Disabilities Act will also make it easier for everyone to find their way around your property. The more complicated your property is, the more important that will be—for customers of all types.
Point of Sale Signs
The Point of Sale might just be the most important interaction you have with your customers. Taking advantage of that time with a PoS sign can help you “upsell” and generate new revenue. Point of Sale signs can include a wide range of options. What they all have in common is simple: they encounter the customer when their wallet or purse is out and on the counter. There’s no better time to make a new sale, and no better place to put a new sign.
Customization is the key here. Digital signage is the “gift that keeps on giving” in the signage world, allowing you to change it to suit anything you do. If you change your address, unleash a new promotion, even re-brand, digital signage will allow you to make the change with ease.
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No matter what type of business you’re in, some sort of signage will be vital. Whether it’s as simple as identifying your legal or medical practice from the road or as complicated as promoting a new retail campaign, choosing the most essential signage means you’ll be able to handle it all.
Remember, "A business with no sign is a sign of no business"